Klaviyo, GA4, Search Console & Loyalty
The engagement and measurement layer: Klaviyo for email and SMS lifecycle, GA4 for behaviour and conversion, Google Search Console for organic health, and the loyalty app for retention.
OwnersMarketing Manager, Ecommerce Manager
Rules that must not be broken
- Shopify is the source of truth for revenue; GA4 and Klaviyo are directional.
- Every automated flow must have an owner and a review date.
- Consent status syncs from Shopify to Klaviyo — never import lists manually.
- Loyalty points are earned on paid subtotal only, excluding delivery and bonds.
Process: Customer lifecycle (Klaviyo)
Profile and consent synced on signup or order
System · Klaviyo
Welcome, abandoned cart and browse flows trigger
System · Klaviyo
Order, dispatch and hire reminders sent
System · Klaviyo
Post-event review and win-back flows
System · Klaviyo
Process: Measurement and reporting
Storefront events streamed to GA4
System · GA4
Organic impressions and issues tracked
System · Search Console
Weekly trading review against Shopify reports
Marketing · Shopify Plus
Process: Loyalty
Earns points online or in store
Customer · Loyalty App
Redeems reward at checkout
Customer · Shopify Checkout
Tier updated, tier email sent
System · Klaviyo
Integrations
| Connects with | Direction | Data shared |
|---|---|---|
| Shopify Plus | Two-way | Customers, orders, consent, discounts |
| Online Store | Inbound | Behavioural and conversion events |
| Shopify POS | Inbound | In-store earn and redeem |
| Google Search Console | Inbound | Indexing, queries, page experience |