All
Klaviyo, GA4, Search Console & Loyalty
The engagement and measurement layer: Klaviyo for email and SMS lifecycle, GA4 for behaviour and conversion, Google Search Console for organic health, and the loyalty app for retention.
Owners: Marketing Manager, Ecommerce Manager
Rules that must not be broken
- Shopify is the source of truth for revenue; GA4 and Klaviyo are directional.
- Every automated flow must have an owner and a review date.
- Consent status syncs from Shopify to Klaviyo — never import lists manually.
- Loyalty points are earned on paid subtotal only, excluding delivery and bonds.
Process: Customer lifecycle (Klaviyo)
- 1
Profile and consent synced on signup or order
System · Klaviyo
- 2
Welcome, abandoned cart and browse flows trigger
System · Klaviyo
- 3
Order, dispatch and hire reminders sent
System · Klaviyo
- 4
Post-event review and win-back flows
System · Klaviyo
Process: Measurement and reporting
- 1
Storefront events streamed to GA4
System · GA4
- 2
Organic impressions and issues tracked
System · Search Console
- 3
Weekly trading review against Shopify reports
Marketing · Shopify Plus
Process: Loyalty
- 1
Earns points online or in store
Customer · Loyalty App
- 2
Redeems reward at checkout
Customer · Shopify Checkout
- 3
Tier updated, tier email sent
System · Klaviyo
Integrations
| Connects with | Direction | Data shared |
|---|---|---|
| Shopify Plus | Two-way | Customers, orders, consent, discounts |
| Online Store | Inbound | Behavioural and conversion events |
| Shopify POS | Inbound | In-store earn and redeem |
| Google Search Console | Inbound | Indexing, queries, page experience |
When something goes wrong
- Customer receives duplicate emails
- Two flows share a trigger — add a flow filter or smart sending.
- Pages missing from Google
- Check Search Console coverage, canonical tags and collection pagination.